Digital marketing is the process of marketing products and services using digital mediums. Digital platforms can be incorporated into marketing strategies as more and more people are using digital devices. Digital marketing campaigns include SEO, SEM, content marketing, social media marketing and more.
Online marketing is increasing by 35% and most of the retailers are now moving to e-commerce to drive sales. Digital marketing can be a significant differentiator in the marketplace. With many people browsing and shopping online businesses need to prioritise digital marketing.
Businesses need to keep an eye on digital marketing trends so that they can reach their target audience and drive turnover and profit. To build a digital marketing plan for your business you can hire digital marketing services.
Social media
People spend a lot of time on social media, especially Facebook, Linkedin and Twitter. The number of users of social media will reach the 40 million mark soon. One of the best ways to attract customers and build brand awareness is to be active on social media.
Social media platforms allow businesses to interact with their consumers. The marketing process can be monitored and analysed in real-time. The marketers mainly use social media to build brand awareness. Brand awareness is up to what extent the customer and the public recognise a brand and are familiar with it. Most of the shoppers give preference to the brands they know of.
There are many social media platforms and you should choose the right platform. Choose a platform based on the type of business like Business-to-Business (B2B) or Business-to-Consumer (B2C) and the target audience.
This platform is good for both B2B and B2C for getting the message across to the audience and branding your company. Facebook has around 2.27 billion active users. It offers markets with demographic details about who they want to target. It offers ads based on the type of output you want from the ad like lead-generation ads, post-engagement ads and traffic ads.
This platform is where B2B companies can showcase their thought leadership capabilities to get the attention of the other business. It has over 52 million users and provides important information for marketers like job titles, experiences and more.
The various ad options provided are sponsored content, dynamic ads, sponsored in-mails, dynamic job ads, talent media, text ads and Linkedin display ads. It also allows companies to post their articles and provides stats about who viewed the content.
Most businesses use Twitter as a point of contact with their customers and reach out to them and answer their questions in real time.
Digital marketing school
Every business needs to understand the power of digital marketing and particularly social media. They can train their staff by enrolling them in a course on social media. This will help to learn how to use these channels correctly.
Search engine optimisation (SEO)
SEO is the technique used to improve the visibility of a website for search queries. It offers features like knowledge panels, rich snippets and local SEO to increase brand awareness.
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